I Purchased a Typeform subscription, now I’m unhappy.
How they missed a Brand Building opportunity
I get it. Businesses want our money. We want value.
But when brands add a touch of personalization they create an organic following like no other.
That’s where Typeform lost me.
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Premise
I’m surveying writers, their tool and process that’s why I purchased their Essentials subscription. By the way If that interests you please click here to fill the survey.
Anyhow. The website looked aesthetically pleasing. The product looked great but this what I received in my inbox after I made my purchase.
A bland invoice. A Dead Email. I’m a human for god sake in survival mode treat me better!
A company who is re-defining the old forms could have re-designed a better invoice email. or maybe we need another startup to do that. Hmm.
I waited for a day in the anticipation that a brand I loved could have respected my purchase a bit more (don’t we secretly want brands to love us more. Remember Coca Cola?)
So I thought to myself
How might I increase the delight of this purchase?
I spent 5 minutes re-writing the emailer.
Although I’m don’t write for a living I was pretty happy and moved to read it.
I felt a little special about myself and my purchase.
Wonder if all the brands started adding emotions and delight to the mundane. Be it B2B, B2C, B2F, D, H, G no matter the industry.
The pandemic is redefining and restructuring humanity. Brands need to do the same.
Ps. unexpectedly delight your customers and gain their love, appreciation and yes their money.
Just wanted to publicly thank David Brier and Fabian Geyrhalter. I’ve been reading, listening, adsorbing both of them. One caters to my motivation another caters to my precision. Thank you both.
When was the last time you got an unexpected delight from a brand?
